Ecommerce websites appear all over the place. Are they all successful? They are not all successful. Most fail. Why? The most common reason is that they don’t put the needs and interests of the customer before their business ideas.

A good user experience will be a key feature of any ecommerce store. Without this aspect, it’s difficult to increase sales. How can you create a great user experience? Perfecting your ecommercedesign.

Here are my top ecommerce websites for 2021. They were compiled from our entire website collection.

Before we get to that, let’s look at our top ecommerce site builders which most shops use in order deliver high-quality UX and UI.

These websites will give you an idea about the elements that you should be focusing your attention on. They also provide some tips on how to create rich user experiences through good themes and additional features.

We have provided one key takeaway for each website. This can be used in your store immediately.

The Best Singapore e-commerce web designers for 2020: Inspiration

1. The Sill

This website is simple and bright with appealing colors. The Sill believes plants can make people happy. So does their online shop. The site has a lovely nature vibe and is clean and fresh.

It’s a very clever feature and I love it. The company’s name is reflected in the gap between ‘The and ‘Sill. Scroll down to see the products. The words will merge and other options will move to the right.

2. PowerOnPowerOff

PowerOnPowerOff is a homepage that focuses on the benefits and why of the product, rather than jumping into the latest promotion or sale. The beauty of PowerOnPowerOff’s website is their long scrolling. This is done to ensure that the user does not become tired while scrolling down their homepage. The user can add new information to the page and make it interactive by moving down, resulting in an ecommerce websitedesign.

3. Rebecca Atwood

Rebecca Atwood, a Brooklyn-based designer of textiles, offers a shining ecommerce experience. The end product is an online store that looks just as good on mobile as on desktop. Because the product can be seen in action, the design creates an inspiring picture for the user.

The website offers a click-to-buy option similar to that on Instagram, where you can immediately be taken to the product page.

4. Mulberry

Mulberry stands out with its striking ecommerce website design. This type of website design is characterized by large, colorful images and few words. Mulberry is the ideal place to get inspiration if you’re looking to create a fashion-oriented online store.

Mulberry’s zoom-to-hover technique for images prompts users to click on the item. It also highlights the high resolution quality of the imagery. This guide will help you if you’re familiar with CSS and want to show your web designer.

5. The New York Times Store

The organization and typography are what really make The New York Times Store website unique. The fonts are perfect for the New York Times brand. It is easy to browse and shop the various product options by using a grid.

They also excel at bolding the typography for their Best Sellers or Sale Items in the header. This is subtle but draws your attention to the products.

6. The Owl

Owl ‘s unique ecommerce website design is the reason Owl made it to the top. This homepage is different from what many online stores look like. It’s not a bad thing, as it allows them to be creative with their web design. Stores stand out by being creative. Your bottom line can be boosted by doing something different.

The homepage is minimalistic and features a video that plays automatically to highlight the products. It’s elegant and almost magical. The video’s minimalist design won’t slow down the site’s load speed.

7. Baron Fig

This ecommerce website design has many great design elements. First, the sharp and minimalistic photography. The second is the catchy phrases and fun graphics. The color scheme complements the product and is in line with its theme. Baron Fig is the perfect site for you if you are looking for a website that uses a variety elements to create a cohesive feeling.

Baron Fig displays a rotating display of snippets taken from press articles by companies like Buzzfeed, GQ and New York that are slightly below the homepage. This instantly grabs your attention.

8. Beacon

Beacon a collaborative design project that sells posters for good. It looks almost like an online gallery. The products look like posters that are hung on a wall. It is very simple and has no unnecessary menus or text.

Beacon has the ability to make background images move using HTML techniques. This grabs your attention immediately.

9. Packwire

Scrolling through the Packwire homepage can be an exciting adventure. You never know what will appear next. This site is unique in its design features. The entire website is covered in fun pop-ups or sliders. Packwire has created a beautiful website for a very unsexy business.

Because of their complicated design and animations page loading times can be slow. Packwire uses a box unpacking system and packing to show that the page has loaded. This is unique to Packwire and makes waiting much less tedious.

10. Caroline Z Hurley

The Caroline Zhurley homepage features a stunning photo that sets the tone for the rest of your website design. Simple photography and fun images sell the product easily. Customers don’t get bombarded with product options.

The woman in the photo is clearly enjoying the product so much she doesn’t realize the camera exists. It is a far cry from the stock photos of someone smiling at the product.

11. Beatific

Beatific makes use of a variety digital content, including photos, animations and illustrations, to communicate its message. The site’s color scheme and fonts reflect a playful and youthful brand.

The Facebook Messenger plugin, which is attached to the site, reinforces this friendly and young feel. You can instantly message someone if you’re already connected to Facebook. This website can be accessed via the customer chat plug.

12. Storm London

Storm is focused on highlighting the quality of their watches. You are immediately greeted by descriptions and photos as soon as you land on the homepage. This website’s amazing design highlights every detail to attract potential buyers.

Storm doesn’t include a footer on their homepage because, let’s face the truth, there isn’t much of interest in it. To draw attention to the product, you can click the plus sign to expand the footer.

13. Wolf Gang

The Wolf Gang website is unique because of its dark and heavy design. Wolf Gang has a brighter design and uses vibrant colors. This is a contrast to other sites. The bold typography is striking and direct. This site immediately grabs your attention.

Wolf Gang is also a great choice because they remove the boredom from scrolling. You can move the next section by simply moving the mouse ball.

14. MSMG

MSMG shows the best example of vibrant colors and photos.

The MSMG’s mouse cursor changing to an M was what struck me the most. It is true, but nostalgia and throwbacks are very appealing. It’s time to embrace nostalgia for your website.

15. A.N.Other

A.N. A.N. uses a sticky button to keep the company name prominent no matter where they are located on the website. It is elegant and memorable in its overall design. It has a grid-like layout that draws the eye to one thing after another.

Their website is divided down the middle. A.N. A.N.

16. Two Chimps Coffee

The brand’s uniqueness shines through in Two Chimps number 1. The hamburger menu is unique and stands out. You will find many unique features throughout the site.

You will be greeted with a pop-up that asks you to leave the site.

17. Not another bill

Not another Bill is an excellent example of an online shop design that stands out from the rest. They have beautiful products. The website design uses color to highlight the artistic products.

Their website offers unique gifts. Their drop down menu on the homepage allows you to directly access the product you are looking for. This makes it easy to find ‘Greeting Cards’ that are suitable for teens in just two clicks.

18. Sense6

Sense6 stands out because it lacks color. The site is mostly in black and white. It is intentional that the site uses very few colors other than black and white. You will find small gold accents to guide your eye to specific menus or buttons.

19. Manolo Blahnik

Manolo Blahnik’s career spans over 40 years. Their website should reflect this.

It looks like a catwalk as you scroll down the page. This is in line with their brand. Manolo also created a shadow effect to reflect their products, something that is very unique on this list.

20. Native Union

The website is interactive thanks to the sliding banner. It’s easy to navigate between pages by the user. Images are more engaging than text and better represent the products. The photos of the products are prominently displayed, leaving users with less questions.

The Native Union header menu highlights the sub-products without you needing to click on them. The icons make it easy for users to identify what they are clicking.

21. Really Well Made

Really well made’s website looks great. This site is a great example of how to integrate your social media feeds. Really Well Made features their Instagram feed on its homepage. This is a great way to increase customer confidence.

Their homepage also highlights their blog. They are able to use photography they don’t normally use in their articles.

22. Myro

Myro’s product doesn’t look very appealing. It’s basically a refillable pod. Therefore, creating a lifestyle around the product and bringing it into their lives through their website design is crucial.

Myro uses an interactive gif to show the simplicity of their product. It is placed below the fold of the homepage. This gif really grabs your attention and highlights the effectiveness and use of the product in just seconds.

23 Kaffefamiljen

Infographics can be a fun and effective way to explain a product or business. This breaks down the information for customers and makes it more enjoyable to view. Kaffefamiljen shows how infographics can be used to draw in users.

They also use language like ‘your coffee’ or ‘welcome home to the family’. This makes you feel part of the company.

24. Michael Petrov. Emersion.

Emersion has a beautiful yet simple design. It has seven scrolling pages. Each page has a similar layout with only a few words and illustrations. It is the very few elements of design that make a big impact.

This may not be relevant to your website, but Emersion uses pagination at the bottom right-hand side to tell the user how many pages there are. This makes sure that customers don’t get frustrated.

25. The Burren Perfumery

The Burren Perfumery heavily relies on lifestyle photos of their products. Beautiful photos show their perfumes being made and used. It is amazing how the photos are arranged. You might also like their fun font.

Burren’s homepage design allows users to buy into their brand automatically. Their story and lifestyle photos are a great way to draw people in.

26. Via Copenhagen

Via Copenhagen’s landing page does not scroll continuously, but rather completely changes as you scroll. The landing page is bright and bold, making each product pop off the screen. It is beautiful with its neutral colors.

27. Save Khaki

Save Khaki’s design has a minimalist feel with strong imagery that spans the entire page.

There are many articles and reports that explain why it is not a good idea to have a carousel as your homepage. The carousel promotes mixed messaging, and gives the appearance that the store doesn’t know what it wants to show.

If done correctly, it can add a beautiful aesthetic to your website. Save Khaki doesn’t push any different messages. They use it to highlight products every day, while the Men’s Shop & Women’s Shop options remain static to allow customers to choose when they want to shop.

28. Buffy Comforters

The background photo makes users want to curl up on the couch and cuddle under the Buffy comforter. Buffy claims that they are the lightest, fluffiest and most comfortable comforters ever made. The website proves this more than convincing. The product is easily sold.

Buffy also offers a discount code in a popup once you start scrolling. This is a simple but effective technique.

29. 450 GSM

450GSM doesn’t have a fancy website. It’s practical and appropriate for the business being represented. It’s clear that you don’t have to be extravagant to create a beautiful website. It’s OK to keep it simple and easy to navigate.

Don’t attempt to make your industry more interesting if you don’t find it interesting.

30. Once

It is a great layout for vintage artifacts. It is easy to navigate through the different artifacts by placing them in a grid. Site feels clean and well-organized thanks to the use of whitespace around every product square. Photos capture the character, story, and charm of each piece.

This is yet another example of how nostalgia products can be successful. People love the past, and Only/Once is simple in its design so the products can speak for themselves.

31. Aesop:

The ecommerce website design by Aesop is focused on the beauty of their skincare line and its naturalness. It features close-up photos of the product as well as its packaging. This ecommerce site shows how to photograph skincare and beauty products in a sophisticated manner.

This shows sophistication. It is also reflected in the amount of space they allow for their products to breathe. Many companies place emphasis on a large logo and a huge menu. Customers don’t care much about your logo. They will search for your menu.

32. MAKR

This landing page is MAKR specific, but interactive for the user. The landing page features rows of leather products that change color when the user hovers over them. This displays the various colors and products, but also sparks curiosity.

It also shows how different products look when paired with different clothes. It is possible for people to like a product, but it will not fit with their current clothes. It is worth keeping this in mind.

33. 42/54

42/54 makes use of vibrant colors to their advantage. This ecommerce website doesn’t hesitate to show off bold background colors. Their ecommerce website design overall is quite light. Accents of bright colors are very small.

Similar to the previous websites, 42/54 shows that a header menu doesn’t necessarily matter. Scrolling down brings the menu in place, which increases click through rates and gives more emphasis on the Fall/Winter collection.

34. Simply chocolate

This ecommerce store for a Danish chocolate company offers enough space to showcase each product individually. Scroll down to see a new chocolate bar floating up in the middle. Each chocolate bar has its own color theme and fun name.

This ecommerce store’s website design is unlike any others on this list. For a start, the menu is oriented sideways. The background images are a great way to explain the product. Simply Chococlate uses images of strawberries and nuts instead of using words.

35. Dimension Volumes

The Dimension Volum Ecommerce Website’s most distinctive feature is its bold typography. The large font grabs attention and gives dimension to the site. It is just a bit thicker than what you see online. This makes the website design standout even more.

36. Teenage Engineering

Teenage Engineering is home to one of the most beautiful ecommerce sites in engineering. The site looks just like an engineering website, but it has a modern, youthful feel. It stands out thanks to its black background and the white font.

You will also see them using lowercase lettering, which is a trend that more businesses are following to appeal to a younger audience.

37. Vipp

Vipp offers minimalistic household products. Their website is minimalistic and follows the same design. Although the products are well-organized, they don’t appear in a boring grid view. This website shows that you don’t have to be too fussy about the basics, but it is possible to add a few extra features.

Vipp’s highlight of their product is what I love about it. The polished studio photography is appreciated by users.


Staud, another ecommerce website design uses bright colors. These colors are used in the photos and backgrounds. Text is in black and white. This balance is excellent.

STAUD does a great job of keeping their pop-up offers sticky on their website on the right-hand-side. Pop-up offers are easy to click on for most people so it is important to keep it in the eye of all.

39. Mallika Favre

Malika Favre is an in your face website design. This website design completely eliminates white space and displays brightly colored graphics across the screen. This ecommerce website design has a memorable and creative look.

Mallika also uses interactive imagery to display the price when the user hovers above the product.

40. Verk

Verk’s homepage focuses heavily on the product’s purpose, engineering and high standards. They don’t rush to sell their products. Instead of focusing on the latest promotion or sale, they talk about quality and pride. This tactic shows that Verk cares for each watch.

Verk calls their watches “minimalist”, so it is not surprising that their website mirrors this. They are very conscious of their brand.


YIELD has organized all product photos in a unique grid design, with all the relevant text on top. It is very minimalistic and beautiful. The hamburger grid to the left hides all the text and information.

The mega menu at YIELD is very well designed. Because the menus are different, you can drop down three levels to get to a product. However, it doesn’t feel overwhelming.

42. Charlotte Stone

This is an example ecommerce store selling women’s shoes with a soft designer look. You will find light pink, yellow and white along with soft patterns. This ecommerce website design is compatible with the product they intend to sell. The website feels feminine and fresh with the font that matches the rest of its look.

Charlotte Stone is a master at not forcing you to buy. They want you to sign up to their newsletter. To do this, they change the background colour every few seconds.

43. Minna May Designs

You would expect similar techniques to be used on the MinnaMay website if you are a business that is skilled in hand lettering and illustration. It features beautiful fonts and delicate imagery. Every aspect of the site reflects the company’s design.

Minna May is different from other shops in that they sell their products via other platforms. They use their website to showcase their story and provide additional design functionality.

44. Triangl

Triangl presents their swimwear in an original and unique way. Instead of being laid out in a grid, the swimsuits are arranged by threes on the slide. Price and other information are not centered. Site uses a lot of white space to direct your eyes.

45. Bacca

Bacca sells handmade wooden laptop stands. The ecommerce website is packed with great design elements. You can see the first in the bottom section of their homepage. The second are the high-quality photos of their stands. The stands stand alone, with nothing in the background. This makes the product stand out.

46. Umbra Shift

Website homepages can go on for hours, filled with photos and information. Umbra Schift does the exact opposite. It is a short website that gives it a more relaxed feel. This makes it easier for customers to feel at ease.

Umbra uses space well, and their products dominate their homepage. This ensures that they will appear big on every device.

47. Fitzy

You can find passport wallets on their website.

Ecommerce is booming with handmade products and the explosion of etsy. Fitzy does a great job of using this tagline and promoting it throughout their website with close-up photography.

48. Only Memory

Read-Only Memory has published books about videogames, so it makes sense to have an HTML0-like website. The site, which is similar to the company’s website, combines both video games and book design. The site uses a grid-like block grid system to organize products.

Another great use of a sticky navigation is here on the product pages, where the add to cart and checkout options follow your clicks as soon as you click on a product

49. Good Moods

Good Moods has been voted one of the most beautiful websites. It’s a beautiful mix of bright and soft, but also tender and bold. It showcases beautiful lifestyle photography. It has a calm, soothing color palette.

Good Moods has over 15k Instagram followers and their website shows that they love photography. If you are proud of your work, make sure to integrate social media into your ecommerce website design

50. Aida Eats

This site has so many positive things I could say, but I will keep it short. This site’s tagline is simple, bright and punchy. It immediately tells customers that they are in the right place.

“Eat well.” Entertain Easily

Aida Eats’ mission is clear from the beginning.

The homepage’s imagery is also a favorite. Open packets containing different snacks are used to showcase their favourite products.

This is amazing.

It not only looks impressive but also shows the customer what Aida Eats has on offer. It’s genius that the customer is exposed to their products without having to search for them.

51. Molekule

Molekul makes use of the large video banner that is displayed on their homepage. This video showcases their core product and gives visitors a peek into the science behind their air purifiers. This helps build trust and credibility with their customers.

We love the fact that, as you scroll down you will see proof of their excellence. The logo represents the award and lists the awards that they have won. Example: Edison Awards, Best New Product 2017.

52. Kaptain

Kaptain’s advice is great if you only sell a handful of products. Their homepage is very simple, allowing the products to speak for them. They have only a few clickable images on a white background.

You know what they say: “A picture speaks a thousand Words.”

53. Boon Supply

People want to give money to charity. Boon Supply makes it easy by allowing customers to donate 40% of their total purchase to the charity they choose.

Boon Supply’s USP is clearly highlighted in the tagline. This allows people to immediately see what makes Boon Supply stand out from its competitors.