Will you prefer to shop on a website with a terrible design and few features or one that is well-designed, has interesting features, and loads quickly? We all know that users prefer the second option, and businesses are aware of this. That’s why we’ve compiled a list of the top e-commerce web design tips that will help your site’s engagement skyrocket.
People nowadays value a company’s legitimacy and professionalism more than its online presence. A firm will lose potential customers’ trust if it does not have a well-designed e-commerce website that appears on Google.
Having a website dedicated to selling and advertising your items is, therefore, a wise decision.
The effort, however, does not end there!
You should put more work into the design of your website if you want to stand out. Customers utilize factors like well-structured and beautiful elements, a pleasing color mix, and so on to determine whether a firm is trustworthy and invests seriously in their experience.
Customers are more likely to buy from you if your e-commerce website designer in surrey.
If a customer is immediately impressed by your e-commerce site design, he is more likely to assume that your staff’s behavior, services, products, and quality are all of the equal quality.
After all, the goal of a great e-commerce website is to please visitors and turn them into purchasers or increase sales.
So, what are the characteristics of a good e-commerce website design?
While remaining brand-driven, the design is visually appealing.
Aside from being attractive, your website design should reflect the character of your company. To put it another way, it should show the brand’s core in both UX and UI. The combination of colors, typefaces, layout, button shape, language style, speed and movement as the buttons travel, and other factors all need to convey your brand’s style.
Take a look at the website of Rino & Pelle.
It’s a high-end outerwear label known for its one-of-a-kind designs that incorporate unusual fabric combinations and exquisite craftsmanship.
The color scheme is a basic blend of three key shades: light grey, light violet, and black, which give off a girly impression while being modern and professional.
The photographs are of excellent quality, depicting models and apparel that are energetically and individually styled.
The font is stylized in a modern but not sterile manner, with serifs typeface embellishments to make it feel more like a “boutique for women.”
Quick loading
Faster is preferable.
More than half of mobile site visitors (53%) will abandon a page that takes more than three seconds to load. You’ve probably heard this statement before. It demonstrates the significance of speed.
The speed of your website has a significant impact on your sales conversion rate. A faster-loading website is more likely to please visitors, and happy visitors are more likely to make a purchase.
Furthermore, for a long time, search engines have included web speed as a ranking criterion. This means that if your website is quick, it has a better chance of ranking higher and being seen by more people.
Search engine optimization friendly
You’re all aware that SEO is crucial to the success of a website.
SEO will help enhance organic discovery and quality online traffic while also promoting your website 24 hours a day, seven days a week. If your website has good SEO, it has a better chance of ranking first on Google, drastically increasing trust and credibility among potential buyers.
Friendly to the user
When a website is too difficult to use, customers may often put off making a purchase.
You don’t want features on your website that make users wonder what they’re for or why they’re there.
To achieve a better user experience and a higher conversion rate, user-friendliness should be prioritized.
Safety
Because it is where people spend their money, they want it to be worthwhile.
Remember to protect your consumers when they use your website because if they have privacy concerns or their funds are misplaced, you will lose their trust. Worse, they’ll post about their terrible experience online, harming your reputation and sales.
Tips for Creating a Great E-Commerce Website Design
Your display should be updated.
It is essential that you keep your website’s display up to date in order to make it look appealing.
You should learn about the current web design trends so that you may incorporate them into your marketing campaign or make web design changes, but only when they are appropriate. However, if you can do so, it offers users the impression that you’re paying attention to their experience.
The next step is to reach out to web design and development experts. They can collaborate with you to find the most feasible solutions.
Make user-friendliness a top priority.
The recommendation is to make web navigating simple. Keep it as straightforward and error-free as possible so that users can figure it out fast. In addition, research suggests that intuitive site navigation improves conversion rates and improves user experience.
Furthermore, your e-commerce website can be as fancy as you want it to be, with as many unique features as you want, but it must still be user-friendly. The search bar, for example, should be put in a standard location at the top right of the page. Users can quickly locate the search bar on most websites because it is placed in the same spot on all of them.
It’s also a good idea to have a back-to-top button. It would be a highly inconvenient experience for them to have to manually scroll up your page, potentially creating a negative impression.
Breadcrumbs for your website will maintain track of a user’s progress around it. It provides customers a sense of direction as they navigate back and forth between categories on the site.
Don’t forget to cleverly order the product filters so that shoppers can quickly locate what they’re looking for and make a purchase.
Because more consumers are accessing it from their smartphones and tablets, an e-commerce website should be mobile responsive.
Last but not least, improve based on customer input. They’re the ones who can spot problems with your website that you can’t see on your own.
Search engine optimization friendly
Making your material pleasant and easy to skim using keywords and internal links is the most popular technique to optimize your website for search engines.
However, SEO requires more than merely stuffing your website with relevant keywords so that search engines can find it. It also requires natural, well-written texts, as well as other materials that are understandable to potential buyers.
To make the material more plain and fascinating, there should be a good use of photos and videos.
It also helps to post on a frequent basis. Diversify your content with product posts, news, suggestions, and other items to keep visitors returning to your site even if they have no intention of making a purchase.
Learn how to boost your conversion rate.
Only a high conversion rate qualifies an e-commerce website as successful.
Launch campaigns to improve your marketing and sales outcomes. Business case studies, workshops/courses, and your competitors are all good sources of information. Analyze to learn why firms expand or contract, and whether their websites and activities are the primary cause of these changes.
How Can Tigren Assist You?
Building a website can be simple, but creating an e-commerce site that converts well and has all of the above criteria is a different matter. For that, you’ll require a dependable and experienced unit.
Tigren can construct professional and user-friendly e-commerce websites that secure your sales with ten years of e-commerce design and development and commercial know-how!
Final Thoughts
An e-commerce website may or may not be necessary depending on the nature of your firm. However, if you are selling any things these days, the best advise is to have a well-designed e-commerce website because of the numerous benefits it provides.