With a startling rate of media attention and user growth, TikTok has sprung onto cellphones. TikTok surpassed Facebook and WhatsApp in terms of non-gaming app downloads in February 2020, according to statistics from Sensor Tower, and its popularity is just increasing. TikTok recently reached 2 billion downloads after being downloaded 315 million times in the most recent quarter alone! We’ll show you how to interact with your TikTok audience in this blog.
Everyone is using TikTok!
It was introduced in 2016 as a desktop video platform that let users here share videos with their audience. According to Mediakix, the app’s most engaged and active users spent an average of 52 minutes per day on the platform in 2019. This number has gone up in recent months as a result of lockdowns in various nations.
Even the World Health Organization uses TikTok to distribute public health information during the coronavirus outbreak. TikTok is a significant and alluring new marketing channel for businesses that are now appealing to Gen Z. So, this is your chance… So hurry up—the app has only been up for a little over a year and is still completely untouched by brands.
Want to connect with the Gen Z crowd?
TikTok is a MASSIVE opportunity for you to connect with your audience if Gen Z is a target demographic for your brand. Like Facebook, SnapChat, and Instagram, TikTok’s user base will mature as viewer habits change over time, but at the present, it is primarily comprised of individuals between the ages of 16 and 24. (TikTok,2019).
You must have a plan and speak with clarity.
Due to the genuineness of the content on the network, developing your tone of voice and content strategy for TikTok is crucial. As a result of the audience’s demand for an interactive experience and a sense of community, it will probably take a little longer to make than an Instagram or Facebook post.
Making the correct content will take less time if you have a plan and a strategy. When beginning your plan, keep the following in mind:
- What does your content aim to achieve?
- Have a single goal for each TikTok, whether it be increasing reach, engagement, lead generation, or sales.
- The purpose of publishing your work is?
- Is it intended to entertain, educate, or enhance your reputation?
- What resources are available to you?
- Do you already have the necessary resources, skills, or do you need to make investments?
The finest thing is that you can “surf the wave” of a TikTok’s success and quickly hit your audience with a follow-up. increasing the likelihood that users will revisit your profile.
Recognize what works for TikTok
TikTok is unique compared to other social media networks. On TikTok, you cannot reuse content from Twitter, Facebook, or Instagram because it just doesn’t function. Brands must abandon their Instagram-style polished creative and instead produce honest, imperfect material that suits the platform’s aesthetic while still representing the business if they want to produce engaging and meaningful content that is embraced by “TikToker’s.” On TikTok, content is king, and this audience responds best to content that shares their ideals and particular interests (TikTok, 2019).
Here is the ideal illustration of how two brands approached TikTok using totally different approaches. One uses a well-known music and humor to naturally promote its brand, while the other uses in-feed advertisements to encourage app downloads. Over 165K people liked the original article, compared to only 14K who liked the sponsored content.
While it lasts, make use of organic reach.
The platform evens the playing field for new users and rising talent. Influence in TikTok is not based on the number of followers you have. A video will perform well and produce high engagement and reach levels if it is interesting and capitalizes on a relevant trend. It is also possible to produce massive organic reach, which is more challenging to do on well-known sites like Twitter, Facebook, and Instagram since the remarkable increase in social media ad spend in 2015. 2019’s DigiDay
Your writing MUST be entertaining.
In contrast to Instagram and SnapChat, TikTok is used for diverse purposes, and its users aren’t looking for ways to be someone else. People use TikTok to amuse themselves. A fantastic place to start is by producing material regarding current issues and trends. However, creating a trend or a challenge will draw attention to your business and increase the support of other TikTokers. When you first start off, it’s important to understand that TikTok encourages quality content more than following size.
What happens if my brand isn’t there to amuse? This is where “edu-tainment” comes in handy, since it allows you to creatively deliver your tale in an enjoyable way. Here is where the significance of your content strategy and tone of voice comes into play, whether this be educational material presented creatively or interpretive dance.
Get ideas from what other companies are doing.
Chipotle
The chain of Mexican restaurants made over 100K from this innovative and fun TikTok film commemorating its first year. This is a fun approach to include well-known songs into a clip that inventively displays off-menu goods.
Ads on TikTok
Hurray, the TikTok advertising platform is now operational! This new advertising platform is incredibly appealing when used properly, but many firms are already using it incorrectly. Running the same static advertisements you do on Instagram on TikTok won’t get very far with this demographic. By defining your content strategy, you can make sure that the advertising you run produces engagement and maximizes the use of your investment.
The placement and targeting options are now restricted but will undoubtedly advance over time. There are now only demographic and interest-based options available, but with the recently hired Facebook Exec joining the team, we are certain that this will quickly change. For more more on this, see our blog post Media Trends – Part 2.
Although TikTok offers tracking, this pixel has not yet been successfully used for remarketing.
There are three primary ad placements:
- TikTok brand partnerships for the “Hashtag Challenge” encourage people to participate and produce material related to the challenge, like the Chipotles seen above.
- Full-screen placements akin to Instagram stories called “In-Feed” are featured alongside user content.
- Brand Takeover: When you first launch the TikTok app, these placements are shown before any other content.
These placements all provide excellent visibility and the chance to market to Generation Z. Global brands are already utilizing hashtag challenge campaigns to create buzz and engage with their customers, which is challenging in the age of “ad fatigue,” where individuals are exposed to thousands of adverts per day. They also provide the ideal blending of sponsored content and user-generated material.
